Mapping the new music business.
Water & Music is a leading provider of tech research, consulting, and education for the music business. From premium market analyses to company databases and online courses, our offerings help thousands of industry customers stay ahead of the curve on music-tech trends.
Our mission is to empower music professionals with the knowledge, insights, and connections they need — not only to navigate innovation, but also to become active participants in advancing the industry forward.
The name of our organization comes from a 2015 interview in which Quincy Jones declares: "The last things to leave this planet will be water and music."