Water & Music

Mapping the new music business

In a rapidly changing landscape, knowledge is power.

Water & Music is the go-to innovation platform for the music business. Through our unique blend of data-driven research, online education, and in-person events, we help our global community of thousands of artists and industry professionals not just stay ahead of the curve, but also translate emerging trends into transformative business opportunities.

Our mission is to advance the music industry through a progressive, collaborative, and transparent approach to innovation.

The name of our community comes from a 2015 HYPEBEAST interview between Quincy Jones and Kendrick Lamar, in which the former declares: "The last things to leave this planet will be water and music."

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